After Zomato, Swiggy Hikes Platform Fee To INR 10 Per Order

Following Zomato’s lead, Swiggy increased its platform fee to INR 10 per order. The hike aims to offset rising operational costs and enhance service quality. Swiggy’s decision reflects the broader trend in the food delivery industry to adjust pricing strategies in response to market dynamics. The increased fee is expected to support Swiggy’s efforts to maintain high service standards and invest in technological advancements. This move highlights the competitive nature of the food delivery market and the need for companies to balance cost management with customer satisfaction. Swiggy’s fee hike is part of its strategy to sustain growth and profitability4.