Apple TV Plus content coming to Airtel in India, Amazon Prime in the US

Apple has partnered with Airtel in India to offer Apple TV Plus and Apple Music exclusively to Airtel customers. This partnership, announced in August, will allow Airtel users to access Apple’s content later this year. Additionally, Apple TV Plus content will be available as an add-on for Amazon Prime Video in the US starting later this month. This move will enable Prime Video subscribers to access Apple TV Plus’s full catalog of movies and series without needing a separate account or billing details. The add-on will be priced the same as in Apple’s app, broadening Apple’s reach to Amazon’s larger audience. This collaboration aims to enhance user convenience by integrating multiple streaming services within a single platform, reflecting Apple’s strategy to expand its content distribution through strategic partnerships1.