Authum, Mahi Kela to acquire 46.85% stake in Prataap Snacks for Rs 846.6 cr

Authum Investment & Infrastructure has announced plans to acquire a 46.85% stake in Prataap Snacks for ₹846.6 crore. This strategic acquisition is expected to boost Authum’s presence in the fast-moving consumer goods (FMCG) sector, particularly in the snacks market. Prataap Snacks, known for its strong brand presence with products like Yellow Diamond, will benefit from Authum’s financial strength and strategic expertise. The acquisition is part of Authum’s broader strategy to diversify its investment portfolio and gain exposure to high-growth sectors. For Prataap Snacks, the deal provides an opportunity to scale operations, enhance distribution, and innovate its product offerings in the competitive Indian snacks market.