Cable operators hike tariff 5-10% amid rising costs from broadcasters

Cable operators across India have hiked tariffs by 5-10% due to rising costs imposed by broadcasters. The increase in costs is largely attributed to content acquisition and licensing fees, which have surged in recent months. While the tariff hike will affect consumers, cable operators argue that it is necessary to maintain service quality and cover operational expenses. The rising costs of broadcasting rights have also impacted other segments of the media industry, prompting discussions about sustainable pricing models and fair compensation for content creators.