Centre To Take Action Against Ecommerce Players For Flouting Dark Pattern Norms

The Central Consumer Protection Authority (CCPA) plans to take action against ecommerce players for flouting dark pattern norms during the festive season sales. Dark patterns refer to deceptive techniques used by online platforms to manipulate consumers, such as sneaking extra items into the cart or creating false urgency. The government received numerous complaints about these practices, which are considered unfair trade practices under consumer protection laws. The CCPA is scrutinizing the situation and will take necessary steps against violators. The Ministry of Consumer Affairs had previously notified guidelines to curb such deceptive behaviors.