Consumer Forum Holds PVR Cinemas Liable For Showing Long Ads Instead Of Screening Movie At Announced Time

The District Consumer Disputes Redressal Commission in Bangalore directed PVR to stop playing commercial ads before movies start. This decision protects consumer rights and prevents them from being subjected to unwanted advertisements. The ruling emphasizes that consumers should not be compelled to watch commercials before the main feature. This decision sets a precedent for other cinema halls and protects consumer experience.