D2C Brand All Things Baby Bags INR 30 Cr To Expand Its Omnichannel Pla...

Direct-to-consumer (D2C) baby care brand All Things Baby has raised ₹30 crore in funding to expand its omnichannel presence. The funds will be utilized to strengthen the company’s supply chain, enhance technology integration, and improve customer outreach. The brand specializes in high-quality baby products and aims to cater to discerning parents seeking premium offerings. With the new funding, All Things Baby plans to open more offline stores while enhancing its online platform. This funding reflects the rising interest in niche D2C brands targeting specific demographics, particularly in segments like baby care. The move is expected to drive the brand’s growth in the competitive D2C market.