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Informative

D2C Brand Pilgrim Raises INR 200 Cr To Strengthen Offline Presence

Update / Judgement Date

18 Mar 2025

Source

Inc42

Author

Team — WCP Legal Desk

Reading Time

1 min read

Consumer Protection ActFinancial ManagementStart-Up & DPIIT

D2C brand Pilgrim has raised INR 200 crore to strengthen its offline presence. This investment aims to expand the company's retail footprint and enhance its customer reach. The funding will support Pilgrim's efforts to establish a stronger offline presence. This move reflects the company's strategy to diversify its distribution channels. The investment highlights the growing importance of omnichannel strategies in the D2C sector.