D2C Brand Troovy Raises INR 20 Cr To Bolster Its Quick Commerce Play

D2C snack brand Troo Good has raised ₹20 crore in a pre-Series A round led by Sauce.VC to expand its quick commerce presence. The funding will help the millet-based snacks manufacturer increase production capacity and strengthen partnerships with platforms like Blinkit and Zepto. Troo Good currently sells through 15,000 retail touchpoints and aims to achieve 40% sales via quick commerce within 12 months. The company plans to launch six new SKUs tailored for instant delivery platforms and expand to three new cities. This investment reflects venture capital's growing appetite for food brands that can leverage quick commerce's rapid delivery networks. Troo Good reported 3x revenue growth last fiscal by focusing on healthy snacking alternatives, and expects to turn profitable by Q3 FY26 with this expansion.