D2C Food Brand WickedGud Bags INR 20 Cr From Orios, Others

Direct-to-consumer (D2C) food brand WickedGud has secured INR 20 crore in funding led by Orios Venture Partners and other investors. The company, known for its plant-based snacks and wellness products, plans to use the investment for enhancing product development and expanding its digital and offline presence. With growing consumer interest in healthier and plant-based alternatives, WickedGud aims to tap into the rising demand for sustainable and functional foods. The company is expanding its product portfolio, focusing on nutritional snacks and beverages. This strategic investment aligns with the increasing trend in the Indian food sector where consumers are increasingly prioritizing wellness and plant-based options.