D2C Jewellery Brand GIVA Nets INR 255 Cr To Fuel Its Offline Play

GIVA, a D2C jewellery brand, has raised INR 255 crore in an extended Series B funding round from Premji Invest, Epiq Capital, and Edelweiss Discover Fund. The funding includes 35% primary and 65% secondary investments, allowing partial exits for A91 Partners and India Quotient. The fresh capital will fuel GIVA’s expansion plans, particularly strengthening its offline presence across India and growing its lab-grown diamond offerings. Founded in 2019, GIVA focuses on authentic 925 fine silver jewellery and has recently ventured into 14K and 18K gold and lab-grown diamonds. The company aims to leverage strategic partnerships and innovations to enhance its product range and market reach. This funding round underscores investor confidence in GIVA’s business model and growth potential, positioning it for significant expansion in the competitive jewellery market.