DailyObjects’ revenue spikes 34% to Rs 84 Cr in FY24

DailyObjects, a lifestyle brand specializing in accessories, recorded a 34% revenue increase to ?84 crore in FY24. The growth was attributed to robust demand across product categories, including bags, tech accessories, and home décor. DailyObjects' focus on design innovation and premium-quality products has resonated with urban consumers, driving higher sales and customer retention. The brand’s efforts to expand its online presence and diversify its offerings have also contributed to its success. Additionally, operational improvements and strategic marketing initiatives have bolstered profitability. The company’s performance underscores the growing consumer preference for affordable luxury and functional products in the Indian market. This development highlights the potential for lifestyle brands to scale rapidly by understanding evolving consumer needs and leveraging digital channels for growth.