Delhi High Court: Patanjali-Dabur Chyawanprash Disparaging Ad

In a dispute between Patanjali Ayurved and Dabur India over advertising for chyawanprash, the Delhi High Court has modified earlier orders restraining Patanjali from running advertisements allegedly disparaging Dabur’s product. A single-judge order had directed deletion of phrases including “Why settle for ordinary Chyawanprash made with 40 herbs?” and sections of TV ads implying only those versed in Vedic/Ayurvedic knowledge can make “original Chyawanprash.” Patanjali’s appeal was disposed of by a division bench (Justices Hari Shankar & Om Prakash Shukla) on September 23, 2025, with the modification that Patanjali may use the phrase “why settle for ordinary Chyawanprash” but must remove the clause “made with 40 herbs,” which was seen as directly targeting Dabur’s “40-herb” formulation. The Court treated the remaining phrase as permissible “puffery,” which is allowed in advertising. The order closes the appeal, but leaves open other parts of Dabur’s case for trial.