Delhi High Court restrains Desi Bites from using ‘Good Day’ mark

The Delhi High Court ruled in favor of Britannia Industries, allowing it to use the “Good Day” mark despite opposition from Desi Bites. The court found that Desi Bites failed to prove any likelihood of confusion between its mark and Britannia’s well-known “Good Day” brand. The court emphasized that Britannia’s mark had acquired distinctiveness and goodwill over the years. This ruling highlights the importance of protecting established trademarks and the challenges faced by new entrants in proving confusion or infringement.