Delhi High Court restrains Franchise India from using ‘Rasna Buzz’ mark as Piruz Khambatta sues

The Delhi High Court has granted an interim injunction in favor of Piruz Khambatta, the promoter of the well-known beverage brand Rasna, restraining Franchise India Holdings Limited from using Rasna's distinctive "buzz" mark. This order comes in response to a trademark infringement suit filed by Khambatta, alleging that Franchise India's use of a similar auditory element was likely to cause confusion among consumers and dilute the established brand identity of Rasna. The interim injunction serves to protect Rasna's well-known trademark and prevent potential damage to its brand reputation pending the final resolution of the trademark dispute.