"Disparaging on the face of it:" Delhi High Court in sunscreen ad war between Derma Co and Lakme

The Delhi High Court is addressing a case involving a "sunscreen ad war" between Derma Co and Lakme, focusing on allegations of disparagement. The court's involvement indicates the legal complexities surrounding comparative advertising and the limits of permissible criticism. The outcome of this case will provide guidance on fair competition in advertising and the extent to which brands can make comparative claims. This case highlights the intersection of intellectual property, advertising law, and consumer protection.