Distributors’ Body Flags Unsold Honasa Inventory, BPC Major Rubbishes Claims...

The All India Consumer Products Distributors Federation (AICPDF) flagged concerns over unsold inventory of Honasa Consumer, the parent company of Mamaearth, worth INR 300 crore. The federation claimed that distributors and retailers are burdened with stocks nearing expiry, causing financial strain. Honasa denied the allegations, stating that it has been working with channel partners to clear the unsold inventory. The company attributed the issue to its transition from super stockists to a direct distribution model. This dispute highlights the challenges faced by consumer goods companies in managing inventory and maintaining healthy distributor relationships.