Eternal eyes 100% inventory play for Blinkit to improve margins

Eternal aims to shift Blinkit from a marketplace to an inventory-led model, owning stock directly to control quality and margins. This mirrors strategies by Zepto and Swiggy Instamart, but execution risks include higher working capital needs. If successful, the move could improve Blinkit’s unit economics, making quick commerce more viable long-term. The pivot underscores the sector’s evolution toward profitability over growth-at-all-costs.