Exclusive: PhonePe’s Pincode Pilots 20-Mins Delivery To Take On Zepto, Blinkit

PhonePe has launched Pincode, a service piloting 20-minute grocery delivery to compete with Zepto and Blinkit. The initiative leverages local stores and hyperlocal logistics to offer rapid delivery, focusing on essential items. This pilot phase is currently active in select cities, with plans for broader expansion. The move aligns with PhonePe’s strategy to diversify beyond financial services and tap into the booming quick-commerce segment. By integrating Pincode into the Open Network for Digital Commerce (ONDC), PhonePe aims to expand its reach and capitalize on the growing demand for fast delivery services. This development intensifies competition in the quick-commerce sector, with PhonePe seeking to establish itself as a major player.