Exclusive: SUGAR Cosmetics To Raise $4.5 Mn From Anicut, Malabar At Fl...

SUGAR Cosmetics is set to raise $4–5 million in funding from Anicut Capital and Malabar Investments at a flat valuation. The funding is aimed at supporting the cosmetics brand’s operational needs and marketing initiatives. Despite the flat valuation, SUGAR remains a significant player in the competitive direct-to-consumer (D2C) cosmetics market. The company plans to use the funds to strengthen its omnichannel presence, expand its product portfolio, and enhance customer experience. This move reflects the increasing investor interest in beauty and personal care brands catering to younger demographics. SUGAR’s ability to maintain a flat valuation amid a market slowdown highlights its stability and sustained demand in the cosmetics segment.