Exclusive: Swiggy Bolsters Events Play With Launch Of New Offering “Scenes”...

Swiggy has expanded its events and entertainment division by launching a new offering called “Scenes.” This new venture is aimed at providing event management services, targeting both corporate and personal events. With this move, Swiggy seeks to tap into the growing demand for event-related services, leveraging its established logistics and tech platform. The company plans to offer a range of services, including venue selection, logistics, and event promotion, to provide seamless experiences. This diversification is part of Swiggy's strategy to broaden its market footprint, moving beyond food delivery into other lifestyle services and entertainment solutions.