Exclusive: Wipro Enterprises set to back D2C food brand Anveshan

Exclusive reports indicate that Wipro Enterprises is set to back D2C (Direct-to-Consumer) food brand Anveshan. This move signifies Wipro's interest in the burgeoning D2C food sector and its potential for growth. Backing Anveshan could involve financial investment, strategic partnerships, or providing resources to help the food brand scale its operations and reach a wider consumer base. This highlights the increasing convergence of traditional enterprises with new-age D2C brands.