Flipkart rebrands Grocery as ‘Kilos,’ claims to offer wholesale prices for everyday essentials

Flipkart has rebranded its grocery segment, Kilos, with a new offering that promises wholesale prices. The e-commerce giant aims to capture a larger share of the grocery market by providing competitive pricing, enabling customers to access bulk goods at affordable rates. The rebranding comes amid rising competition in India’s online grocery sector, with Flipkart seeking to leverage its massive online infrastructure and customer base. This move aligns with the broader trend of e-commerce platforms expanding into the grocery sector to diversify their product offerings.