Homebuyers body seeks targeted guidelines against misleading ads by real estate players

A homebuyers' body in India has called for the implementation of targeted guidelines to counter misleading advertisements by real estate developers. The body has expressed concerns over deceptive marketing practices, which often mislead prospective buyers regarding the location, amenities, and legal status of properties. The call for regulation comes at a time when the real estate sector is recovering from its pandemic slump. It highlights the need for clear and transparent marketing practices, to ensure that homebuyers are protected from fraudulent claims. The body seeks intervention from the government and regulatory bodies to enforce stricter advertising norms in the real estate industry.