HUL acquires 90.5% stake in Minimalist at Rs 2,955 Cr valuation

Hindustan Unilever (HUL) has acquired a 90.5% stake in Minimalist, a direct-to-consumer skincare brand, in a deal valued at Rs 2,955 crore. This acquisition is part of HUL’s strategy to expand its footprint in the fast-growing skincare market, which has witnessed increasing demand for minimalist and clean beauty products. Minimalist, known for its science-driven formulations and transparency in ingredients, complements HUL’s existing portfolio of skincare and beauty brands. The acquisition is expected to strengthen HUL’s position in the premium skincare segment, which is seeing significant growth as consumers increasingly seek high-quality, effective skincare solutions that are both affordable and trustworthy.