HUL Completes Acquisition Of 90.5% Stake In Minimalist

Hindustan Unilever Limited (HUL), one of India's largest consumer goods companies, has successfully completed its acquisition of a 90.5% controlling stake in Minimalist, a rapidly growing Indian direct-to-consumer (D2C) skincare brand. This strategic acquisition allows HUL to significantly strengthen its presence in the increasingly important online beauty and personal care market. Minimalist, known for its ingredient-focused and digitally native approach, has built a strong following among millennial and Gen Z consumers. By acquiring Minimalist, HUL gains access to this valuable demographic and enhances its digital capabilities, aligning with the broader trend of traditional FMCG companies investing in and acquiring digitally-first brands to stay competitive.