HUL tells Delhi High Court it will remove Lakme sunscreen ad disparaging Derma Co

Hindustan Unilever Limited (HUL) informed the Delhi High Court that it will remove its Lakme sunscreen advertisement that allegedly disparaged Derma Co's products. Derma Co had filed a suit against HUL, claiming that the advertisement made misleading and derogatory comparisons, amounting to unfair competition. Following the court proceedings, HUL agreed to withdraw the contentious advertisement. This development highlights the sensitivity surrounding comparative advertising and the legal recourse available to companies when they believe their products are unfairly targeted by competitors' promotional campaigns. The case underscores the importance of truthful and fair advertising practices.