IPL Franchise RCB Drags Uber To Court Over ‘Trademark Misuse’ In Ad Campaign

IPL franchise Royal Challengers Bengaluru (RCB) has dragged ride-hailing giant Uber to court over alleged trademark misuse in an advertising campaign. RCB claims that Uber's promotional material unfairly used the team's trademarks and disparaged its brand, causing potential damage to its reputation and commercial interests. The legal action highlights the increasing importance of protecting intellectual property rights in the high-stakes world of sports and advertising. RCB is seeking legal remedies to prevent further alleged misuse of its trademarks and to safeguard its brand image from what it perceives as unauthorized and damaging promotional activities by Uber. The court's decision will have implications for brand collaborations and advertising practices involving sports teams.