IPO-Bound Swiggy Pilots Concierge Subscription For Premium Customers

Swiggy, which is gearing up for its IPO, is reportedly testing a concierge subscription service aimed at premium customers. This service would provide benefits like priority deliveries, enhanced customer support, and exclusive access to certain offers, making it distinct from its regular subscription model, Swiggy One. The pilot is part of Swiggy’s broader strategy to increase customer retention and differentiate itself from competitors, especially in a market where food delivery businesses are vying for customer loyalty. The move comes as Swiggy seeks to attract investors by demonstrating its focus on expanding premium services to enhance profitability ahead of its public listing.