ITC set to acquire 24 Mantra Organic brand in Rs 472.5 crore deal

ITC is set to acquire the 24 Mantra Organic brand in a deal valued at ₹472.5 crore. This acquisition marks ITC's strategic expansion into the rapidly growing organic food market, aligning with the increasing consumer demand for natural and sustainable products. By acquiring a well-established brand like 24 Mantra, ITC gains immediate access to a wide range of organic food products and a significant market presence in this segment. This move is expected to strengthen ITC's FMCG portfolio and capitalize on the rising trend of health-conscious consumption in India. The acquisition is a significant development in the organic food industry.