Levi Strauss India profit down 13.4% to Rs 159.4 Cr in FY24

Levi Strauss India has reported a decline in profits, driven by challenges in the domestic retail sector. The company, which is known for its iconic denim products, has been grappling with rising input costs and changing consumer preferences. Despite this, Levi Strauss remains a key player in India’s apparel market, where it continues to innovate and expand its retail presence. The decline in profits is part of a broader trend seen among multinational retailers in India, as they navigate a highly competitive and price-sensitive market. Levi Strauss is focusing on enhancing its digital presence and targeting younger consumers to regain momentum.