Nazara invests Rs 196 Cr in five firms including Funky Monkeys Play

Nazara Technologies, a leading gaming and sports media company, has invested INR 196 crore across five firms, including Funky Monkeys Play Centers and other gaming startups. The investments aim to strengthen Nazara’s portfolio and diversify its presence in the gaming and entertainment industry. Funky Monkeys focuses on children’s indoor play centers, complementing Nazara’s strategy of targeting varied audience segments. These investments align with Nazara’s broader vision to build a comprehensive digital entertainment ecosystem by integrating innovative gaming and recreational platforms. With the Indian gaming sector witnessing exponential growth, Nazara’s move underscores its commitment to fostering innovation while expanding its market footprint. The company’s diversified approach not only caters to existing gaming enthusiasts but also attracts newer demographics, solidifying its leadership in the dynamic gaming industry.