Nazara Raises Stake In Absolute Sports With INR 73 Cr Investment

Nazara Technologies, an Indian gaming and sports media company, has increased its stake in Absolute Sports, the parent company of sports portal Sportskeeda, by investing INR 73 crore. The investment strengthens Nazara's position in the digital sports media space and aligns with its strategy to expand in the growing global esports and gaming market. Absolute Sports, which operates one of the largest sports platforms in India, is expected to use the funding to enhance its content offerings and expand its user base. The deal underscores the increasing interest in sports-related digital content and the potential for growth in India’s gaming ecosystem.