Nykaa incorporates new unit in Oman eyeing GCC expansion

Nykaa has incorporated new units in Oman, Dubai, and Qatar as part of its international expansion into the GCC region. The move marks a significant step in Nykaa’s strategy to increase its market share in the Middle East and cater to the growing demand for beauty and wellness products. The company plans to offer a wide range of beauty products, leveraging its strong brand presence in India. This expansion is expected to boost Nykaa’s revenue and solidify its position in the international beauty market.