Ola Looking To Expand Its F&B Segment On ONDC

Ola is looking to expand its food and beverage segment through the Open Network for Digital Commerce (ONDC). By leveraging the ONDC platform, Ola aims to strengthen its presence in the e-commerce sector, focusing on the growing demand for food delivery and related services. ONDC is a government-backed initiative designed to promote open networks for digital commerce, allowing businesses to reach wider audiences across various platforms. Ola's push into the food and beverage market is part of its broader strategy to diversify its offerings beyond ride-hailing services. The company plans to leverage its extensive network and technology to gain a competitive edge in the food delivery industry.