ONDC Slashes December Incentive By 33% To INR 40 Lakh

The Open Network for Digital Commerce (ONDC) has reduced its December incentive by 33%, bringing it down to INR 40 lakh. The cutback is part of ONDC's efforts to streamline its operations and adjust to changing market conditions. The platform, which aims to enhance the accessibility and inclusiveness of online retail in India, has been adjusting its incentive schemes to attract more sellers and boost participation. The reduction in incentives comes as ONDC focuses on long-term sustainability and growth, optimizing its offerings for both businesses and consumers in the digital marketplace.