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Informative

Oyo re-enters food biz with Townhouse Cafe QSR chain

Update / Judgement Date

01 May 2025

Source

Entrackr

Author

Team — WCP Legal Desk

Reading Time

1 min read

Start-Up & DPIIT

Oyo launched Townhouse Café, a quick-service restaurant chain, marking its return to the food business after earlier exits. The move diversifies Oyo’s hospitality-centric model into adjacent sectors, leveraging its expertise in standardized service delivery. The QSR segment’s high growth potential in Tier 2–3 cities aligns with Oyo’s asset-light franchising strategy. However, skeptics question its ability to compete with established players like Starbucks and Haldiram’s in a crowded market.