Paisabazaar Building Offline Distribution Channel To Fuel Secured Lending Play

Paisabazaar is building an offline distribution channel to enhance its secured lending business. The company aims to leverage its extensive online presence to create a robust offline network, facilitating better customer engagement and service. This strategic move is expected to boost Paisabazaar’s market share in the secured lending segment, which includes home loans, loan against property, and auto loans. The initiative aligns with the company’s goal to diversify its distribution channels and strengthen its position in the financial services market.