Rare Rabbit’s FY24 Profit Doubles To INR 75 Cr

Rare Rabbit, a Bengaluru-based fashion brand, reported a net profit of INR 74.5 Cr in FY24, more than doubling from INR 32.2 Cr in the previous fiscal year. The startup’s total revenue increased by 1.5 times to INR 641.8 Cr, driven by rising sales. The House of Rare, which operates Rare Rabbit, Rareism, and Articale, saw its total expenditure rise by 60% to INR 542 Cr. The significant profit growth reflects the brand’s successful expansion and strong market presence in the fashion industry.