Relief to Kirloskar Oil Engines: CESTAT Excludes Dealer Promotion Expenses from Assessable Value, No direct benefit to Manufacturer

Relief to Kirloskar Oil Engines: CESTAT Excludes Dealer Promotion Expenses from Assessable Value, No Direct Benefit to Manufacturer CESTAT provided relief to Kirloskar Oil Engines by excluding dealer promotion expenses from the assessable value for tax purposes. The tribunal ruled that these expenses do not provide a direct benefit to the manufacturer, thereby reducing the tax liability. This decision clarifies the tax treatment of promotional expenses.