Shein must store data in India to resume sales through Reliance partnership: Parliament

Shein, the Chinese fashion retailer, has been cleared to resume sales in India through its partnership with Reliance Industries. This development comes after the Indian government mandated Shein to store data locally as part of compliance with Indian regulations. Reliance, with its expansive retail network, will help Shein re-enter the Indian market, which had been disrupted due to the ban on Chinese apps and products in 2020. The partnership will involve Reliance handling logistics, distribution, and retail. The resumption of Shein’s sales is seen as a major win for the company, which hopes to capitalize on the growing online shopping trends in India’s fashion market.