Shoppers unhappy with poor return policies, counterfeit goods on ecommerce platforms: Report

Shoppers Unhappy with Return Policies, Counterfeit Goods on E-commerce Platforms: Consumers are voicing dissatisfaction with return policies and the prevalence of counterfeit goods on e-commerce platforms. Despite the growth of online shopping in India, issues related to product quality, counterfeit goods, and complex return procedures have emerged as significant concerns. E-commerce giants are under increasing pressure to address these challenges and improve customer satisfaction through better policies and quality assurance mechanisms.