The Souled Store Turns Profitable In FY24, Posts INR 18.2 Cr PAT

The Souled Store, a lifestyle brand known for its quirky merchandise, turned profitable in FY24, posting a Profit After Tax (PAT) of INR 18.2 crores. This marked a significant financial turnaround for the company, which had struggled in previous years. The growth is attributed to the increasing popularity of its products, a broadening customer base, and effective marketing strategies. The company has successfully capitalized on pop culture trends and offers a wide range of merchandise, including clothing and accessories, catering to a young and dynamic audience.