Tiger Global-Backed CleverTap Acquires rehook.ai

Clevertap, a customer data and engagement platform backed by Tiger Global, has acquired Rehook.ai. This acquisition signifies Clevertap's strategic move to enhance its AI capabilities and further strengthen its offerings in the customer engagement space. Rehook.ai's expertise in artificial intelligence will likely be integrated into Clevertap's platform to provide more intelligent insights, personalized customer experiences, and improved marketing automation. Acquisitions are a common strategy for technology companies to accelerate innovation, expand their product portfolio, and gain access to new technologies and talent. This acquisition is expected to benefit Clevertap's existing and future customers by providing more advanced AI-powered engagement tools.