Informative

Under wraps: Zepto silently replaces Pass with Rs 1 'Daily' programme

Update / Judgement Date

07 Apr 2025

Source

YourStory

Author

Team — WCP Legal Desk

Reading Time

1 min read

Consumer Protection ActStart-Up & DPIIT

Zepto is reportedly set to retire its Zepto Pass and switch to Zepto Daily for its quick commerce operations. This strategic shift indicates a change in Zepto's service offerings in the fast-paced quick commerce market. The retirement of Zepto Pass and the focus on Zepto Daily suggest a refinement of its business model and customer engagement strategies.

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Under wraps: Zepto silently replaces Pass with Rs 1 'Daily' programme

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