Unmarried couples no longer welcome, OYO changes check-in rules

OYO has made changes to its policies, no longer welcoming unmarried couples in its properties. The company has updated its rules, reflecting a shift in its target demographic and operational priorities. The move has sparked discussions regarding the impact on customer choice and the hospitality industry’s stance on relationships and privacy. While OYO claims that the policy revision aligns with guest security and legal considerations, it has drawn criticism from those who view it as discriminatory. The decision could influence OYO's market positioning in the long term.