WOW Skin Science Narrows Loss To INR 130 Cr, Revenue Dips 10% In FY24

WOW Skin Science, operated by Body Cupid Private Limited, reduced its net loss by 40% to INR 130.2 Cr in FY24 from INR 258.1 Cr the previous year, despite a 10% decline in revenue to INR 233.5 Cr. The company aims to achieve near break-even in Q4 FY25 and profitability by 2025. Founded in 2014, WOW Skin Science offers a range of beauty and personal care products. The reduction in losses follows efforts to curb overall expenses, which fell by 22.4% to INR 377 Cr. The company’s financial report, sourced from Tofler, highlights a second consecutive year of revenue decline. Despite this, WOW Skin Science is optimistic about its future, focusing on cost management and strategic growth to achieve profitability. The company’s efforts reflect a broader trend in the D2C skincare market, where brands are striving to balance growth with financial sustainability.