Informative

YouTube To Invest Over INR 850 Cr In Indian Creator Ecosystem

Update / Judgement Date

01 May 2025

Source

Inc42

Author

Team — WCP Legal Desk

Reading Time

1 min read

Corporate Law & GovernanceIntellectual Property RightsStart-Up & DPIIT

YouTube announced a ₹850+ crore investment in India's creator economy over the next three years. The funds will support creator workshops, equipment access programs, and regional language content initiatives. This builds on YouTube's previous $100 million Shorts Fund for Indian creators. The platform aims to nurture 1 million professional creators in India by 2027, focusing on non-metro talent. The investment comes as Indian creators drive significant engagement, with watch time growing 80% year-on-year for regional content.

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YouTube To Invest Over INR 850 Cr In Indian Creator Ecosystem

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