Zerodha Sticks To Zero-Brokerage Model As SEBI’s True-To-Label Norms Kick In

Zerodha has reaffirmed its commitment to its zero-brokerage model, despite SEBI’s new "True to Label" norms. The company's focus remains on ensuring affordable brokerage services without hidden charges. SEBI’s new regulations require brokers to accurately represent their fees and services, ensuring transparency. Zerodha, known for disrupting the stockbroking industry with its zero-commission offerings, maintains that its model is in line with these norms. The company believes that the evolving regulatory environment will foster trust and transparency, benefiting both brokers and investors in the long run.