Agritech Startup Fragaria Raises $2 Mn To Sell Fresh Fruits

Agritech startup Fragaria Fruits has raised $2 million in a seed funding round led by multiple venture investors to expand its premium fresh fruit business. The Chennai-based company operates under the brand “Oh! Fruits” and focuses on producing high-quality, pesticide-free strawberries and other berries using vertical farming techniques. The funds will be utilized to enhance production capacity in Bengaluru, scale technology infrastructure, and introduce new varieties like blueberries and raspberries. Fragaria’s model aims to bridge the gap between traditional farming and modern supply chains through sustainable cultivation and controlled environment agriculture. The startup’s focus on consistent quality and traceable sourcing positions it well in India’s growing healthy foods market, which is seeing increased consumer demand for premium, chemical-free produce.